When I went to replace with my 3 crappy algae-infested scapeless tanks with something nicer to lighten up and add some aesthetics to my dark, foreboding, gloomy basement, I decided to downsize to just one tank – an ADA tank. The ADA rimless aquariums and Aquasoil Amazonia substrate line have really received high praise in the aquarium community. It isn’t the cheapest, and I certainly don’t think everything from ADA is worth it’s price, but their rimless tanks and Aquasoil Amazonia substrate are used by a great many planted aquarists.
When I was shopping around, there were 2 distributors of ADA products in the US: Aqua Forest Aquarium (AFA), based in California, and Aquarium Design Group (ADG), based in Texas. When I shopped both of these company’s catalogs awhile ago, the only thing that differed was the shipping price (ADG in Texas is closer to my house, after all). Everything else was identical, right down to the stock list. Since then, ADG has increased their presence in the online aquaria world substantially, answering questions and releasing content.
And then today things got even better. As I sat there eating my sandwich, I saw on twitter ADG had cut the price on Aquasoil , cut shipping costs, and replaced Aquasoil Amazonia II with a type called ‘Aquasoil Amazonia Improved‘. Anything that helps me grow healthier plants is a good thing, and making it cheaper is even better.
So if I was going to buy Aquasoil again, where would I buy it? How do these two companies compare in price?
If we look at ADG vs. AFA pricing for a single 9-liter bag of Aquasoil shipped to my house, we have:
ADG: $36.69
AFA: $49.17

ADG: Aquasoil to my house

AFA: Aquasoil to my House
So ADG is considerably cheaper for a single bag of Aquasoil shipped to me by more than $12.
Let’s try something else – let’s see how much it costs to have a bag shipped to you if you live in San Francisco, Aqua Forest Aquarium’s location:
ADG: $38.40
AFA: $39.19

ADG: Aquasoil shipped to San Fransisco, CA

AFA: Aquasoil shipped to San Francisco, CA
Even in the same city as AFA, it would still be cheaper (though less than a dollar) to order from Aquarium Design Group instead of Aqua Forest Aquarium. Neither of these examples include instore pickup from either place, sales taxes where applicable, and include the pre-order discount from ADG, which may or may not be permanent.
While drawing too many conclusions from the pricing on a bag of Aquasoil is dangerous, I think it’s safe to say this is the first time I’ve seen a clearcut pricing advantage from either AFA or ADG over the other. Is this the start of a competition between the two US Distributors for the money of current and potential ADA customers? More than likely. Is this good for the aquarist? Definitely. Competition drives prices down, quality up, and pushes innovation and the “newest and greatest” into the marketplace.
I’ve really enjoyed the content that I’ve seen from Aquarium Design Group’s ‘ADGVibe’, which has included videos and articles on aquascaping, which makes things far more friendly to cynical, inexperienced ADA “newbies” like myself, who would otherwise probably cause injury to myself and others while placing driftwood. As a poor, aquarium hobbyist college student (are there any rich college students? Bueller? Bueller?) who just paid $3.50/gallon to fill up his car, cheap Aquasoil is even more awesome. Even for an average planted tank hobbyist, it just got much cheaper to outfit your tank with quality substrate.